University of Arizona football coach Rich Rodriguez was featured in a recent series promoting “Commitment” by Vantage West Credit Union. The guys (and gals) at Why For Design and Advertising helped craft this message linking the commitment of Vantage West to the local community with the commitment demonstrated by the coach and his players. Rodrigues’ commitment has been key in bringing his team to the playoffs so many times. Check out the TV spot on our Vimeo site, if you missed it when it aired. Click on the image below, to bring up a “mini-story” of the shoot.